Bring Back Play

tireThis week’s commercial is brought to you by Canadian Tire! It’s no surprise there has been a growing trend in the lack of physical activity in this country especially with children. Video games, laptops, and cell phones have become much more interesting than playing hockey or basketball outside with friends. Canadian Tire is looking to change that with a motivational advertisement.

It’s certainly one of those feel good advertisements and makes you want to get outside and go. Hopefully it’s attracted the attention of our younger generation too. Canadian Tire is using social advertising with the added implied message you should be going to Canadian Tire to purchase said sports equipment needs.


About Dave

I'm a 26 year old marketing enthusiast from Ontario, Canada. I graduated from the University of Guelph with a Bachelor of Commerce, and I'm currently a media buyer / planner for a marketing firm in downtown Toronto. Some of my interests include marketing, blogging, photography, travelling, coin collecting and reality TV. Also, I'm an avid Blue Jays fan. You'll find me catching a game whenever I can.
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